Ways to Boost your Sales with Gamification this Cyber Monday

Cyber Monday is here, and it’s time to start thinking about how you’re going to leverage gamification techniques to boost your sales. Let’s take a look at some of the ways that gamification can help increase your revenue this Black Friday 2021, as well as throughout the year. What are you waiting for? Get started!

 

Why use gamification in your business to boost sales on Cyber Monday?

Gamification is a tool that companies can use to boost sales on Cyber Monday. Consumers are motivated by rewards for their actions, such as early access to products or services.

Gamification has successfully incentivized behavior changes such as making healthier food choices and reducing energy consumption. It only takes some imagination and creativity – think Black Friday with holidays like New Year’s Day, where we’re saving up gifts just for ourselves!

 

If you want new customers and repeat revenues on top of the first sale, gamification might be your key ingredient. A large part of the success of gamification is that companies can create added value without increasing their prices. It means that consumers are more likely to spend with said companies because they feel like they’re getting a good deal!

Sometimes all it takes is one little freebie or perk to incentivize people to act now. Gamification has been proven time and again as an effective way for businesses to drive revenue, so don’t be the only business not using gamifying methods on Cyber Monday!

 

How to implement a gamified system for your company’s website

A gamified system is a user-interface aspect built to incorporate game design elements such as scoring, levels, and competitions to enhance the visitor’s experience.

Some examples of gamifying web systems include badges, virtual goods, timed challenges, leveling up, and earning rewards over time. Prizes can be given out as part of a loyalty scheme or as part time-limited offers to entice visitors to come back and spend more time on the site.

If questions pop up, users can answer them correctly and quickly too – which means they’ll probably be clicking around more on your other content pages! Game mechanics work best with questions that require an opinion or give multiple answers so people can play along at their discretion.

 

Examples of successful businesses that have used gamification to increase sales

Gamification using Point Systems

Starbucks has created a rewards program to increase customer engagement and ensure repeat business. Customers who become members receive free food, drinks, or other incentives with their purchases on My Starbucks Rewards. They can then redeem these points for specific items or prizes if they choose!

 

Gamification using Couponing System

Chipotle has launched an innovative new memory game in honor of the movie “A Love Story.” This interactive experience allows customers to match natural ingredients together while avoiding colors and flavors added by manufacturers. While it is played on mobile devices, users can redeem any prize at a register!

 

Gamification using Leaderboards

Nike has been using their Nike+ Fuelband accessory to help track the user’s fitness levels while developing targeted content marketing campaigns. By gathering personal data about customers, such as how far they ran in a certain amount of time or how many calories were burned off during one workout session.

Nike can get an idea of what makes them different from other people who might also work out at home on occasion, allowing them better insights into customer needs and wants when it comes down to designing new products!

Since the app can be linked to social media profiles, users can share their milestones, trophies, and badges on social media accounts. Such gamification entices the users to use the app more and use their products in exchange for irresistible rewards.

 

Ways to Boost Sales this Cyber Monday 2021

The holidays are just around the corner, and if you’re like me, you’ve probably already started your shopping list. This Cyber Monday 2021 is approaching fast, so keep reading to find out how gamification can help boost sales this holiday season.

Gamification has gained popularity over the last few years as more people become aware of its benefits. It helps increase engagement with customers by making their experience more interactive and fun. There are many ways that companies can use gamification in marketing campaigns that focus on two aspects: contests and rewards for customer loyalty.

And here’s how you can do it.

1. Create a personalized landing page
2. Offer deals and discounts to customers as they shop
3. Use gamification techniques to motivate shoppers
4. Make it easy for customers to share their purchases on social media platforms or with friends in person
5. Include a “wish list” feature that allows users to save items they want but don’t necessarily need right now
6. Add a chatbox, so that customer service is available at all times, even when you’re not online

Common pitfalls of using gamification in promoting sales and why it happens

Gamification has become a popular tactic for businesses to motivate their employees and customers. But, all too often, the gamified sales process is not well thought out and fails miserably. Here are five common pitfalls of using gamification in promoting sales, which can also affect your Cyber Monday sales performance when applied.

• Unclear objectives

Setting the intention on why employees and customers should participate and what they will benefit from is a crucial ingredient to the success of your gamified system integrated into your sales program.

A Gartner study in 2014 predicted that 80% of the gamified application doomed to fail due to poor design. So it’s best to find meaning in certain game elements applied in your business operations rather than slapping meaningless badges on sales activities that employees and customers won’t benefit from.

• Too competitive

One of the reasons you’ll be employing gamification in your sales program is to boost revenue, entertain your customers, and expand brand awareness. Too much competition is less likely to discourage consumers from avail of your products and services. Don’t let friendly competition turn sour.

• Unappealing gamified solution

A visually attractive interface attracts users to use software or any apps. You can do this by improving the overall aesthetics of the leaderboards, scoreboards, badges, or avatars. Cluehub uses 360 virtual tours in most of its escape games to give players an immersive and interactive experience as they solve puzzles.

Best of all, the overall setting of the games is customizable to match your company’s brand theme, which gives more identity and personalization to the designed game.

• Overcomplicated gamified systems

The primary role of gamification is to simplify providing value to industries and consumers while making it immersive and entertaining. It cannot be denied that in an attempt to create a “perfect” gamified system, we tend to build a super elaborate solution that contains different levels, badges, and dimensions.

If you want to retain your customer and encourage employees and business owners to use gamified solutions to boost your sales, resisting the temptation to create an elaborate solution is a must. Gamification doesn’t have to be complicated. Gamification experts vie for simplified gamified solutions.

• Ineffective rewards offering

The convenience of the rewarding process of your gamified solutions that you’ll integrate into important shopping events like Cyber Monday is crucial. It is what will entice your customers to avail products and services and motivate employees to use them.

Rather than stocking unnecessary rewards, it’s best to survey tips they’d want to receive, and you’ll be surprised with the kind of answers you’ll get. However, the rewarding system doesn’t have to be frequent nor the same. There should be variety and mystery to keep the anticipation of the users at best.

 

In Conclusion

As you make your way through the post, we hope that you’ve found a few ideas to help with this year’s Cyber Monday. If not, don’t fret! All is not lost.

Cluehub is here for all of your gamification needs and would love to chat about how gamified solutions can be used in your next campaign. Contact us today if you’re interested in learning more or starting a conversation with one of our experts on the matter!