How to Improve Your Sales Incentive Program with Gamification

Gamification is a process that makes tasks more enjoyable and engaging. Major food chains like KFC Japan achieved a 104% increase in-store sales after a gamification expert group created gamified content for the food chain brand. One company’s success story with gamification was using a scavenger hunt to engage employees, which led to higher levels of engagement and increased sales.

The use of games as part of the sales incentive program can help boost morale and improve performance at work for your employees. There are many ways you can implement gamification into your company’s incentive program.

Here are just a few ideas:

1. Create a game board or canvas where people have to move around the office completing different tasks
2. Engage participants by giving them points every time they complete an assigned task, such as making phone calls or filling out paperwork
3. Offer prizes for those who reach certain milestones, like 200 points earning themselves 10 minutes off from their next shift
4. Have teams compete against each other by completing specific challenges together (i.e., one team has to get 20 signatures on paper while another group has to sell $200 worth of products).

How can gamification improve your sales incentive program?

Gamification can make your incentives that much more stimulating. With the capability to provide quick visuals on progress toward goals and motivate collaboration via teams or challenges, gamification is a technique for increasing business results.

It integrates game design principles to inject enlightening experiences with game thinking. You can use it to display graphs showing previous calibration settings and their likely impact on sales performance. This information will empower employees by giving them a clear picture of how they are doing and provide visual reinforcement of the idea that small changes in behavior patterns produce big rewards for the entire company.

Gamification can also build collaborative communities that allow users to establish real-time comparisons among themselves, which is apt at motivating collaboration. With gamification, you’ll be able to develop multiple metrics for measuring sales performance processes and measure correlations between these metrics–a critical factor when looking for ways to improve overall work efficiency and corporate wellness.

Benefits of using a gamified system for your sales incentives

A gamified system incorporates game mechanics into the users’ everyday jobs. Engaging games are famous for this type of system because, in addition to incentivizing your employees, they also promote collaborative teamwork and communication. It promotes positive feelings among your teams, better relations with customers, more motivation to work harder, and higher productivity overall.

Benefits of a gamified sales incentive program include

• higher levels of engagement and enjoyment throughout the entire company
• increased satisfaction on all fronts (customers, management, yourself),
• long-term sustainability for the company through a whole culture of encouragement rather than temporary reinforcement tactics like bribing or rewards-based systems designed as short-lived incentives without grasping deeply enough to warrant an actual change.

In a way, employees always want to do more. Whether they’re drawn in by the promise of better pay or the potential for late nights with their family, they don’t just want to meet their targets – they want it all!

To maximize the productivity of every member of your team, gamified systems allow you set both high and low expectations for each employee. It will enable you to provide a transparent scorecard showing progress and recognition when milestones are reached.

Meaning, your most excellent employees will feel genuinely appreciated for going above and beyond, while bad habits can be spotted at an early stage without any shaming tactics. This way, no one is left out from getting some recognition when things go well!

5 Steps to implementing a successful, fun, and engaging rewards program

Good reward management increases employee engagement and grows customer loyalty by providing their employees with opportunities to earn more revenue, rewards, advancements in the company. Implementing an effective reward system is your best defense against attrition which can be lured away with better offers or promotions. You must regularly review how your program is working and make adjustments where necessary.

To get started, here are the five simple steps that you can follow in designing a sales incentives program for your company.

1. Create a Survey
2. Design a reasonable system
3. Discuss the sales incentives program with your team
4. Ask for feedback
5. Re-design the system according to feedback

Create a Survey

Creating a survey before you design a gamified incentives program can help you formulate reward ideas that are appropriate to the needs of your employees and your available resources. Keep in mind that we cannot give what we don’t have. That’s why surveys will help us gauge the kind of incentives that you can provide.

Most surveys are anonymous and have open suggestions, giving employees and customers freedom to write what will encourage them to participate. You can use an online survey or polls, posting it on various social media channels. Doing this will allow you to organize the feedbacks and envision the most popular suggestions.

Design a reasonable system

Careful planning is the backbone of a successful incentives program. You should pick rewards that will encourage your employees to participate while keeping budget expenses at bay. Ideally, your incentives program should be for a long-term basis and involves meeting quotas or reaching milestones to receive a reward.

When designing the system, make sure that it involves game elements to make it fun, engaging, and appealing enough to employees and customers to maintain their motivation. Best of all, make sure you have an approved budget so the reward system can run regularly.

Discuss the sales incentives program with your team

After designing the incentives program, it’s best to discuss it with your team. You can schedule a meeting if you’re in the same office or organize a virtual meeting. Create an email that outlines what will be discussed about the new incentives program so that participating members can also prepare questions for the latest incentives program.

Most importantly, discuss the timeline of the new reward system and any milestones or goals they have to meet so you can identify if these are attainable in the specific time frame or not. It’s also the best time to discuss the features of your gamified incentives program so your employees will get to know how the system works.

Ask for feedback

When asking for feedback, don’t take it personally. Viewing it with constructivism as the feedback can help develop the reward system further and reshape it to the most appropriate one.

Re-design the incentives program according to feedbacks

Necessary adjustments must be made according to the feedback given. Once you have completed the adjustments, beta-testing is recommended, so you’ll know if everyone will be able to use it or not.

In Conclusion

Leveraging a sales incentives program can be one of the best ways to encourage your employees and boost productivity. Not only does this help you increase revenue, but it also helps employees feel appreciated by receiving rewards for milestones they’ve accomplished. If you’re looking for an expert in gamification and incentive programs who knows how to create such a system, don’t hesitate to contact us at Cluehub!