Halloween Marketing Campaign Ideas

Halloween is just around the corner, and it can be an enjoyable time for your business! In this season, we can all look forward to carving pumpkins and eating tons of candy. But in the meantime, there’s still plenty of time to get your marketing campaign ready for this year’s spooky festivities.

In this post, we’re going to show you some of our favorite Halloween marketing campaign ideas that will help you get more sales. Read on as we discuss the following topics:

• How to run a social media Halloween giveaway to boost social media engagement
• How to entertain your audience with immersive gamification solutions
• How to obtain authentic user-generated content
• How to generate new leads while improving customer relationships

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Why Market Your Products/Services this Halloween?

The co-occurrence of Halloween and October 31st is a boon to both businesses and savvy shoppers. Not only will you be able to get more promotion from your products or services, but you’ll also be able to drive more engagement on social media with fresh content related to the holidays. It’s a perfect time for marketing campaigns, whether introducing a new product, increasing buyer conversion rates by updating an old one, or simply building brand awareness.

Will Businesses Make Sales with the Rona On-The-Loose?

Yes and No. Some companies will still be moving forward, and some will dive into new areas to test the waters and see, while others will take a deep breath and rejuvenate their core assets. However, many are likely making plans for diversifying risks by testing out other markets or taking tons of time to regenerate themselves in preparation for when things calm down again.

It’s important to remember that not preventing COVID does not mean you have to close up shop. There are all sorts of precautions companies can take to reduce their vulnerability. For instance, many will start thinking about diversifying risks and looking for alternatives instead of products imported from high-risk locations or offering services rendered by an unvaccinated workforce.

However, we should anticipate at least a temporary period where demand for certain products and services offered drops dramatically due to COVID fears. During this time, it is essential for businesses – especially those prone to seasonal fluctuations or who enjoy higher margins on critical items – that they build stockpiles now.

Doing so will avoid becoming trapped by the epidemic later when the COVID scare pushes people away from the products and services you offer. So if you’re up to make the most this year, Halloween’s one of the best seasons to promote your business offerings, whether it’s a product upgrade, a launch, or a sales promotion.

And here’s how we can help you.

Marketing Ideas for the Halloween Season You Can Implement

With Halloween just around the corner, it’s time to start getting ready for this iconic holiday. To help you with your marketing strategy, here are some ideas that will hopefully get you started!

Run a social media Halloween giveaway to boost social media engagement

To promote social engagement, it’s essential to make your giveaway feel like a special event. A great way to do this is with storytelling. Just think about the rise of horror films in the early 20th century! If you don’t have professional video editing skills, that’s okay.

You can still tell your story quickly through photos or handwritten notes that explain something about your business or product. Every so often, remind followers on social media platforms why they won’t be getting their candy bags this year with a teaser photo of an upcoming event! These can be uploaded at least once or twice per week for the best results.

Another good way to boost social engagement is to create a clever set of rules for the giveaway that plays into your company’s existing branding or products. For instance, if your company sells cute kids’ clothes, you might want to design something like an elementary children’s game where people can enter for free by following you on Instagram and retweeting an image about the game.

 

Your rules should include some social aspect to encourage more people to share pictures or videos of their costumes with followers on your account. And using eye-catching graphics is always a major plus!

We recommend looking at recent successful campaigns from brands that have used trending holiday commercials and promotions for additional Halloween marketing ideas.

Entertain your audience with immersive gamification solutions

Gamification is a fast-growing marketing tool that uses the principles of game design and applies them to other contexts. It employs engagement tactics such as building instant positive feedback loops, encouraging complex actions, and providing social recognitions like trophies or achievements.

Once you understand how it all works, you can use gamification to boost your audience’s interaction with content for an online course. To get people more engaged in your online system, put some gamified elements into the course design: For example: allow participation in polls and present assignments with grades (letter or points).

Having a warm lead-in for gamified elements doesn’t have to be huge. However, adding some context and direction will help the audience understand what’s going on and participate in the gamification solution.

For example, you could ask your audience what they would do as an everyday hero.

 

Then, as an example of their favorite fantasy world, start by asking, “What does it feel like when you walk into your secret door?” Then move forward with the story from there. The details are up to you. We suggest that you develop sections that share some content repetitively and use questions and answers as part of an imaginative guide for visitors.

Obtain authentic user-generated content through online contests

Many businesses are turning to social media contests to generate genuine user-generated content. You can get people talking about your brand by announcing it across all of your social channels. It’s also wise to post regular updates highlighting the best entries.

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Contests also allow you to gauge consumer interest in particular products, with the added benefit that it does not cost much to advertise them! It is a good idea to have a contest announcement on your established social media channels and for individual employees from different departments or different geographical regions. That is to create stakes locally for participants in those respective areas.

 

It will increase interest by locals, and they’ll be more likely to enter their submission when they know there is a chance they could win something. Just make sure they are aware of the international scope of the competition and not just about their particular geographical region’s relevance!

Generate new leads while improving customer relationships

The savvy marketer knows that this is a prime opportunity to generate new leads while strengthening customer relationships. If you want to be spooky and create some buzz around your business, send an engaging email on the day of Halloween to remind customers it’s time for last-minute shopping.

 

Include links to new products as well as details about your store hours on Halloween night. At the same time, don’t forget those who have purchased from you before–send them an email asking if they’re up for some enjoyable social media engagement!

In addition, you can boost sales by hosting a Twitter party with various prizes related to your business on any Sunday within the first week of November. These virtual parties allow attendees a chance to get to know more about your new products and services and experience it first hand before it lands formally in the market.

Halloween Gamification Must Try!

Suppose you want to give your employees, party guests, or your customers a spook-tacular Halloween experience this year. You can add the following gamified solutions as your ice breaker to any virtual or corporate event you’ll be hosting this Halloween season or as a promotional teaser.

Best Gamified Outdoor game – The Magic Portal

The Magic Portal is the perfect fantasy-based gamified outdoor game this Halloween season. The game can be played outdoors and indoors with a customizable playing time of 1 to 6 hours. It comes with ActionPacks designed explicitly for the game. The AR technology gives life to these valuable items to immerse yourself in the alluring world where any fantasy beings exist.

Best Gamified Mobile and Online Game- Operation Mindfall

If you’re all about secret missions and mind-boggling puzzle games, Operation Mindfall is the best gamified mobile and online game you can play. It is playable by groups of two to six people and uses Augmented Reality to give an exciting experience to various games and scenes included in the game. It’s easy to set up and is available in more than ten languages.

 

In Conclusion

The Halloween season is a great time to boost your company presence, regardless of the pandemic. As people are glued to their gadgets and devices looking for the best way to celebrate this season at home, you should never miss an opportunity to align marketing agendas with these events. Whether you’re promoting new products or services or want to expand your customer base – contact Cluehub today!

We have a free demo of any puzzle games we have available on our website so that you can get started right away. What would be better than having more customers during this spooky holiday?