5 Deal Breakers in Running a Gamification Business
Running a gamification business is not a walk in the park, but it offers a plethora of learning and opportunities in the process, which makes a gamification business worth managing. There’s no perfect business operation, but you can always lessen the risk of failing when you deal head-on with certain deal-breakers.
In this article we’ll be discussing:
- What is a gamified business & How does it work
- What are the deal-breakers you should address asap
- Advantages of digitalization using gamified solutions
What is a gamified business, and how does it work?
A gamified business is a venture where it operates with incentivization of people’s engagement to the brand in non-game contexts and activities with game-style mechanics applied. The gamification forces the people to naturally compete, participate, and collaborate with the business to get a reward such as discounts, coupons, or good deals with products and services they’re behind.
Most marketers use gamified websites to increase their app or website’s consumer engagement and behavior as well. This concept will only succeed if marketers are generous enough to reward their users with virtual items/prizes like points for every behavior like buying one of their products, simply signing up, or filling out a profile.
But, like any other marketing strategy, gamified solutions applied by businesses like escape games may encounter different deal-breakers that have to be addressed right away!
What are the deal-breakers you should address ASAP?
#1 Not Optimizing your Gamification Business’ GMB Page
The old ways of clicking directly through websites are no longer applicable these days, searchers prefer to look into your Google My Business Plan nowadays, and from there, they will decide if they will visit your website.
GMB is now your “homepage,” where users can directly access your website or business photos, videos, FAQs, and reviews. It also offers one remarkable feature, which is utilizing Google Posts. With these posts, you can promote any upcoming event, offers, and deals.
Your GMB must constantly be updated with your latest products or promotions because the money you spend in creating your website will go to waste if your GMB page does not encourage users to click through your website.
#2 Seeing Other Escape Game Owners as Competitors, not as Partners
The gamification business is a complex industry. Many start-up escape room businesses only offer a limited number of game experiences, and players do not always return once they experienced all the digital escape rooms. When the partnership between other escape game owners comes into play, many of your customers will ask for recommendations for other escape games to try.
You must try out your competitors’ escape game. Once you pick your favorite game, you should schedule an appointment with the owner and ask if he/she wants a joint promo between their escape games and yours. It is a win-win situation. The partnership will surely attract more customers without you spending a penny on marketing.
#3 Forgetting about Customer Reviews
Your customers play a huge part in your business growth and development—their “reviews” matter. In an Escape game setup, marketers can only release a few details to surprise customers. It is where customer reviews come in handy on your part. Previous customer reviews can attract new customers by simply expressing or describing their experience inside the rooms or playing the escape game.
Your role is to make sure that your website is getting many reviews. Here are ways on how you can do these more effectively:
- Use an app or a system that can capture both names and emails of your customers.
- Schedule a day where you’ll extract the customers’ names from previous days and upload the information in an online review which is essential if you want to build a positive brand image.
- Email review request to your previous customers.
- If you’re active on social media, let your followers know where they can leave a review, but do not be too obvious about it.
Do not be satisfied with your marketing content or strategy in promoting your escape gamification software. Always prioritize user reviews. These will attract new customers and are said to be “vital” in building good customer relationships.
#4 Misusing your platform to reach your target audience
Understandably, marketers like you would do anything to spread out your ads on numerous media platforms, but, unfortunately, that means spending a lot of money. The best thing you can do in this situation is to choose your platform wisely.
It is recommended to use only two specific social media platforms in targeting an audience. You should select by considering your location and your chosen demographics. If your business is a mobile escape game, you probably have mixed demographics so, the best thing you can do is to identify your most loyal client and ask them their preferred social media platform.
This way, you and your target audience are on the same page. They can quickly be notified if your escape game business has upcoming events, promos, and more.
#5 Relying too much on traditional advertising
Billboards, flyers, and radio ads are some of the traditional ways of advertising. As time changes, so are the advertising approach. Although the conventional advertising strategy may still attract new customers, the process is slow, and only a few new customers are added. If you want to keep up with the competition, you have to embrace the latest when it comes to digital marketing.
Adopt the latest trend in digital marketing by hiring a digital pro that can help you. Do not be afraid to invest a little in something that can help you succeed. Because once you succeed in promoting and marketing your business, you can quickly go back to the best you can do to run your escape game business.
In this digital era, businesses in various industries are thriving to attract new customers to sustain business growth and development. But let us admit that running a business was never easy. Yet, there are ways where you can take advantage of digitalization by applying gamified solutions to your business.
Displaying little details about your business can result in customers visiting other service providers. By gamifying your business and addressing the deal breakers mentioned, it would be easier to engage customers to learn more about your products and services without tedious scrolling over your web pages.
Ready to gamify your business? Contact a Cluehub Specialist today.
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